About DirtFish
DirtFish is a rally driving school near Seattle, WA. They offer programs for corporate and private groups, as well as individual lessons. Their goal is to help drivers learn rally skills, improve their car control, and become more confident behind the wheel.
Designing their t-shirts
DirtFish commissioned these three shirt designs from me to feature a few of their school’s cars t-shirts. The shirts were given to that year’s students, and sold in the on-site pro shop.
The client asked for:
- Simple graphics, in the style of my other vector artwork.
- A reduced color palette for easier screen printing.
- Flying mud featured in the artwork if possible. It’s a rally school – if mud isn’t flying, you’re doing it wrong.
The client supplied reference images of several of their school cars, high quality action shots of the cars mid-circuit. At the time, their cars had bold, bright graphics featuring DirtFish orange. I worked that into the colors of the vector paintings, and kept highlights and shadows to solid white and black. This kept the total screens required for the artwork to a minimum, simplifying the printing process.
Once the client chose the final three designs from the concepts I provided, I adapted each to work on light or dark t-shirts as needed.
Final artwork
