About GreenWaste
GreenWaste is dedicated to creating a greener world through innovative waste recovery, recycling, and reuse solutions. They emphasize environmental responsibility and reliability in their services, striving to exceed expectations with unmatched passion and a commitment to sustainability.
They believe in inventing new methods when existing ones fall short, all while serving communities and customers with integrity, teamwork, creativity, and innovation. Their mission is to lead the industry in transforming waste management through green-focused innovation. Their core values—integrity, teamwork, creativity, and innovation—shape their approach to fostering a sustainable future. They promise resourcefulness, authenticity, courage, and dependability in all their endeavors, ensuring they deliver value while preserving the environment.
Solving the client’s need
GreenWaste already had an established account at Dynamic Press for various printing needs, including business cards, flyers, posters, and signs. They reached out to us wanting to improve their business card design and take it to the next level.
We’d already fine-tuned our process printing CMYK spot colors to match their Pantone colors, so all that was left was deciding on a new design. They chose to keep the primary side of their card mostly the same, retaining much of the layout, information, and branding placement. For the back of the card, they gave us the freedom to design a good way to reinforce their brand.
The design
Since all of the relevant information was on the front of the card, the back simply needed to reinforce their brand identity. I chose to repeat the logo and tagline and add their website URL below the lockup. Positioning the URL took a few tries; if it was properly centered on the card, it didn’t look balanced and centered relative to the lockup above it.
The paper stock
For the physical card itself, I chose to use 24pt. Trifecta stock with a green core layer to match the company’s colors and earth-minded mission. The heavy-weight, sturdy stock will always impress with its vibrant core, velvety smooth finish, and stunning, soft colors.
This card’s visual and tactile impact is outsized for how simple a change of stock is. A customer knows this is different and unique as soon as they hold one in their hand.
Very satisfied with their new business card design, GreenWaste placed a large order shortly thereafter.